What do you mean by brand identity? How to create a great one?
Similar to your personal impression makes you unique, yourbrand identity is the most remarkableelement of your business that puts you ahead from others in the industry. And your brand identity design? It’s what directs your company. But what precisely is brand identity? How is it related with design? And how do you carve out a great brand identity that takes your business to the next stage? What is brand identity? Brand identity refers to the collection of all elements that a business carves out to depict the perfect image to its consumer. Brand identity is quite different from “brand image” and “branding,” even though these elements are oftenpreserved as interchangeable. The term branding denotes to the marketing process of sharply shaping a unique brand. Brand is the understanding of the company in the eyes of the world. Just like Rebook shaped the brand identity of your middle-school-star-athlete identity, your design is what will shape the brand identity of your company.