Successful tips for email marketing in Lagos, Nigeria

What is email marketing?

The first ever email, sent by Ray Tomlinson in the year 1971 or 1978 given your source, manifest the start of today’s communication era. The message was not very special, a string of numbers and letters that appeared more like a passcode than a message, but its importance was thoughtful.

The email was sent from one PC to another, passing through a group of machines not like the internet that we use these days. Tomlinson also brought the "@" symbol in email addresses to the globe.

Today, we're flooded with email marketing campaigns, and obviously, some of it still comes acrossspams, but there's no repudiating the impact a well-drafted message can have on your probable customers or buyers—not to mention CRM and lead development.

Here are some proven tips that can help excel the domain of email marketing in Lagos, Nigeria.

1.       Be personal

Personalization is one of the most crucial aspectsyou are supposed to endeavor to spike in every campaign. However, a majority of people have misunderstood personalization to mean addressing a subscriber by name. While that is portion of it, there’s more to customerslike:

·         Stay relevant

·         Sending appropriate emails

·         Antedating your subscriber’s requirements

 

2.       Automate

Let’s be truthful – in the absence of automation, you won’t come across the famous results of email marketing in Lagos, Nigeria. When automation is not in place, you’re missing out on revenue. Automation helps in several ways like:

·         Augmenting conversion rates

·         Enhancing efficiency

·         Enabling you to simplygauge

Besides these three benefits of marketing automation, you also get the advantage of having enough time to perform other tasks that can help your business grow.

3.       Don’t forget to A/B Test

Don’t forget to test major elements in your email marketing campaigns to help you consistentlyadvance your campaigns.

There are many things learn whether it is email marketing in Lagos, Nigeria or PPC services in Nigeria. Wouldn’t it be awesome to get some knowledge from an email marketing expert?

4.       Optimize for mobile phones

A bad mobile experience makes 52% of viewers less likely to go with a business and 53% today that they would exit from a site that doesn’t come up within three seconds. As 70% of emails are opened on a smartphone, and your CTAs all trace back to your site, mobile optimization is of extreme importance.

Here’s what mobile-optimized appears like:

·         All important text can be understood from a single screen without the need to scroll over.

·         The email and landing page load in no time.

·         There are clear, tap-friendly drives.

·         Font type, size, and colorshould be soothing on the eyes.

You can rely on these tips to create trust, receive important feedback, proclaimfresh features, keep recurring customers, avoid churn, and a lot more.