Ziza Digital

  Pay-per-click advertising is one of the most well-known types of internet marketing strategies present at this moment. But for businesses that haven’t tried their hands on it, their primary question emerges is certainly “why is PPC important?” According to a top SEO agency in Lagos, Nigeria , PPC is undoubted the most effective and proven strategy for lead generation in the present context. This is why it is widely used by business and digital marketers today. However, before carving out a PPC strategy or going witha full-fledged PPC ad campaign it’s necessary to understand why PPC is worthy for business growth online. The major advantage of this type of marketing is that it’s largely considered to be one of the most proven forms of online marketing. It offers rapid results, and steady returns, and it’s also one of the most omnipresent styles of advertising. It helps businesses gethigher visibility on search engines like Google. IN addition, PPC visitors carry more likelihood f

Are you looking to optimize your business’s online presence? If yes, investing in the most reliable SEO services becomes a necessity. Be it a small business or a big one, choosing the right SEO services makes a big difference to the overall results. And, when it comes to choosing the most result-oriented SEO services, cost always plays a crucial role in the final selection of a website development company in Nigeria . But it is not always true that quality comes at high cost as some kind of efforts can help you save money while ensuring quality work. What is SEO? Before you begin your search for affordable SEO services in Nigeria, it is necessary to strengthen your knowledge about SEO. So, let’s get to know what SEO is and what are its important elements. SEO is a universal term that includes a wide range of strategies that a business uses to enhance its visibility online so they can invite more possible customers to their website. These services include copywriting, blogging, we

  Search Engine Optimization or SEO, as it is generally denoted to, is the power that complements the overall digital marketing strategy of any type of business. In today’s fast-paced world, going digital is the need of the hour rather than a competitive advantage; thus, the need to use best affordable SEO services in Nigeria has grownimmensely. If you are a new business or even a well-known business struggling to collect the required budget to avail these services; there is something good for you. In recent times, the market has witnesseda surge in the number of firms providing affordable SEO services in Lagos. Here is a support brief as to why choosing affordable SEO services in Lagos can prove valuable to your website. Good position in search engine results A leading website development company in Nigeria would use quality content with the most appropriate keywords that help your website appear on the top, or minimum, to a moderately better position in the search results on

Similar to your personal impression makes you unique, yourbrand identity is the most remarkableelement of your business that puts you ahead from others in the industry. And your brand identity design? It’s what directs your company. But what precisely is brand identity? How is it related with design? And how do you carve out a great brand identity that takes your business to the next stage? What is brand identity? Brand identity refers to the collection of all elements that a business carves out to depict the perfect image to its consumer. Brand identity is quite different from “brand image” and “branding,” even though these elements are oftenpreserved as interchangeable. The term branding denotes to the marketing process of sharply shaping a unique brand. Brand is the understanding of the company in the eyes of the world. Just like Rebook shaped the brand identity of your middle-school-star-athlete identity, your design is what will shape the brand identity of your company.

  Digital marketing can be multifaceted and even unclear. For one thing, it’s made up of so many diverse parts, including websites, social media, email, SMS, advertising and more. For another, each of these parts has its own set of benefits to you as the marketer and it can be difficult to know which areas to focus on, because it’s almost impossible to concentrate on all. Luckily, many of these channels can be mixed together to increase the influence and ROI of your digital marketing efforts. Pay Per Click Advertising , or PPC, is one of those marketing methodologies that can be carried out independently, used on its own as a form of online advertising, but can also be useful in carrying out research for or reinforcing the impact of other channels such as SEO, social and email. Although PPC is available through various channels, Google’s AdWords is the most ideal form of PPC. There isn’t any difference between PPC and AdWords, but usually people mean AdWords when they say PPC onl

Responsive web design has pioneered website development for the past few years, transmuting the way businesses build their online presence. A website with responsive web design refers to a site that can adapt the screen it is being shown on, irrespective of what device it is. The website automatically resets itself to give the user a better experience that is well matched to their device, and can give your site several benefits as well as being in line with Google references. In the past few years, the utilization of smartphones has grown tremendously. In 2014, only 22% turned to their phone first to browse the internet. Only 2/3rds of people even owned a smartphone. Since then, the release of 4G internet and other revolutionsinfluenced the way folks used mobile devices; throughout 2014, 4G subscriptions rise steeply from 2.7 million to 23.6 million. Google introduced recommendations in the year 2015 that associated with responsive web design, and began rewarding sites that were fu